Quality Guarantee

A unique part of our company philosophy is our quality guarantee. Our online management system allows our clients to quickly notify us when a lead needs to be credited due to failing our quality criteria.

As a result of this guarantee, the average conversion rates that our clients report are very high. The prospect closing ratio nationally is approximately 16%. Highly competitive markets average 11% while small markets can reach highs of 25%.

Qualified Reverse Mortgage Lead Criteria

• Exclusive
  • We do not "share" or "resell" our services
• Fresh
  • We do not maintain an inventory of leads
• Eligible
  • All homeowners are at least age 62
  • Property does not have a shortfall at the 5.56% HECM margin
• Valid
  • Contact information is not invalid