Reverse Mortgage Leads FAQ

Delivery

The prospect information is distributed via email. The data can also be pushed directly into a CRM system such as Leads360 or SalesForce (a minimum monthly volume level is required). Our automated lead validation system automatically rates the quality of each lead as it is generated and will only notify the client of the lead if it meets the established criteria.

Sample of reverse mortgage lead notification email.

Return Credit

If a lead fails to meet our quality criteria, you simply reply to the notification email with the reason for return and our system will credit your account balance. Each lead has a unique ID number that is used to track the status of each individual lead so that accurate reports are easily available.

Marketing

The mix of marketing channels varies by state but usually includes cable television and radio.